What’s WrapUp?
WrapUp is a social enterprise tackling the street waste problem in Karachi, Pakistan. By repurposing post-consumer waste, WrapUp blends traditional artisanal techniques with modern designs to create luxury jewellery, handbags, and accessories. Each item is made from upcycled plastic wrappers, helping to clean up Karachi’s streets while empowering local communities. By purchasing our products, you’re not only avoiding the high-waste model of the traditional fashion industry, but are actively supporting a solution.
Browse Our Collection
Bags
Streamline your tasks with cutting-edge automation, ensuring efficiency and precision in every operation.
Jewellry
Experience a visually stunning and intuitive interface designed to enhance user engagement and navigation.
Founder story
Founder story
WrapUp is a pioneering social enterprise founded by mother-daughter team, Uzma and Aimah Moiz. Dedicated to a low-waste lifestyle for years, Uzma and Aimah knew the solution to Karachi’s street waste problem needed to embrace sustainability. Our approach addresses the city’s waste management issue through educating climate vulnerable communities on sustainable living practices and transforming non-recyclable post-consumer wrapper waste into artisanal luxury products.
The Impact of Your Purchase
WrapUp is redefining luxury fashion with a purpose. Here’s how your purchase makes a difference in Karachi:
Explore the Latest Collabs
We partner with forward-thinking organisations, brands and designers to create limited-edition, cutting-edge and sustainable luxury accessories. Make a meaningful fashion statement with these unique, eco-friendly luxury pieces.
Connect with Us
We believe in the power of community. Join our movement towards sustainability and community empowerment through our reimagining of the fashion industry.