Redefining Luxury for a Sustainable Future
Here’s how your purchase makes a difference in Karachi.
Our Challenges
Karachi produces over 12,000 tonnes of waste per day
Over 40% of waste is left on Karachi’s streets
Most uncollected trash is burnt, causing further pollution
Most uncollected trash is burnt, causing further pollution
15% of household waste in Karachi is plastic, mostly from food packaging
Our Approach
We integrate sustainable practices with good design at every step in the creation of our products.
Materials
The creation of a circular economy through diversion of post-consumer wrapper waste, such as used chips and biscuit wrappers, which are typically discarded in street dumps.
Sanitation
We prep the materials using gentle cleansers ensuring water used is not contaminated with harsh chemicals to pollute local waterways.
Techniques
We employ traditional weaving techniques using mechanical-driven tooling, lowering electricity consumption and preserving the tradition and livelihood of handmade goods crafted by female artisans.
Our Impact
Our Vision
Leveraging our expertise to redefine luxury fashion with sustainable, innovative designs.
Strengthening our educational programs to reach over 200 schools across Pakistan.
Providing stable income opportunities for artisans supporting # families.
Diverting # kg of waste from Karachi’s streets annually.
Let’s Set the Trend for Sustainable Luxury
WrapUp thrives on meaningful partnerships and collaborations. If you’re a fashion brand, retail brand or location, or a community organisation, we want to work with you!